New SEO. Many businesses Three Reasons You Should Take Content Marketing Seriously

 

Content marketing more and more businesses have been hopping on board, especially since Google’s Panda and Penguin updates. As much as some marketers have been banging the drum, the truth of the matter is that content advertising is not the new SEO. Many businesses have been using web content in various forms since the inception of the internet, so when I hear content marketing being hailed as ‘the new SEO’, I shake and wonder what these people were doing with their website before – playing Kevin Costner in ‘Field of Dreams’? 

Your Rivalry Already is- How often do you see a competitor release another piece of content and say to your team: ‘We should do that!’, then next month read/watch another piece of content and find that still, nothing has been published by your team? If this sounds like you, then you need to take happy marketing seriously because your competition is. It doesn’t matter if you are laughing at their content (even for the wrong reasons) – the fact that they are doing it rather than talking about it means they is one step ahead of you. They are swinging the baseball bat at the ball in the field of thoughts; one day it will connect and get them that home run. Action: Start playing the field – create a content marketing plan. 

Brand Awareness- what is brand awareness? It’s a way of establishing the relationship between your company and a product or service. So when you say ‘Coke’, I say ‘Coca-Cola’ – and I hope that a number of of our clients and reader say ‘Red Rocket Media’ when they hear ‘content marketing agency’! Companies achieve this by regularly publishing content, which keeps them visible within the marketplace. There are other areas to leverage (like blogger outreach and building relations), but essentially you will struggle to attain brand awareness without quality on-site content advertising taking place.

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About mikehoek

I would like to further develop my skills with a company that can offer opportunities for growth and career advancement. My professional experience in SEO,SMO,SEM,PPC,SEM, Internet Marketing, Analytical and software skills in the IT industry especially to excelling the field of Internet Marketing/Search Engine Optimization Technocratic in the organization through my knowledge, skills and my positive attitude.